Meet the Founder

Naughty & Nice started with a simple thought: why should matchboxes be boring?

Inspired by the bold ads, playful headlines, and unmistakable charm of vintage magazines, our founder set out to create matchboxes that are just as fun to leave on the coffee table as they are to strike.

Every design has two sides to the story — a little nice and a little naughty — blending vintage-inspired artwork with a modern, cheeky twist.

Made to spark a candle, start a conversation, or give as the perfect little gift, Naughty & Nice is for anyone who believes even the smallest details deserve some personality.

Go ahead. Pick a side.